Privacy & Security
At Blue, we implement the security and privacy features from the top open-source, hardened Android forks. Blue is probably more secure than your iPhone, and definitely more private.
While we’ve included the most stringent security features, some of them are toggled off by default to give you the smoothest user experience, especially when migrating from an iPhone.
You can always switch them on. Unlike iOS and Android, Blue blocks ad tracking by default, a feature we all love.
- You can see & edit/delete everything Blue knows about you
- Vault: AES-256-GCM for every secret, with per-account keys sealed in an HSM
- We will never sell your data
How Blue compares
Privacy and security on a Blue phone next to stock Android and iOS.
| Feature | Android | iOS | Blue OS |
|---|---|---|---|
| OS tracks your actions | Google tracks you across the phone for advertising | Apple collects your data to improve the products and models | Anonymizes collected data to improve the products and in-house models |
| Third-party (3P) app tracking for ads | Apps can track your actions across the entire phone | Apps can track your actions on the entire phone, but you can ask each app not to track | Apps cannot track your actions across the phone. No exceptions. |
| 3P app access to your files, photos and other data | Apps will continually ask for full access | Apps will continually ask for full access | Blue explicitly blocks apps from asking for full access so you don’t accidentally give permissions |
| App access to sensors and radios | User can control access to most sensors and radios | User can only control primary sensors/radios: camera, location, cellular data | For each app, user can set access for any sensor or radio |
| Device anonymity and protection on insecure network connections | Not supported | Not supported | Several available settings |
| Data exfiltration via USB | Vulnerable: no port shutdown | Less vulnerable: USB Restricted Mode disables data communication over the port an hour after the device locks | The most secure: USB Restricted Mode may be set to ‘Always’ or ‘On Device Lock’ |
| Protection from malicious apps | Less 3P app sandboxing | Tighter 3P app sandboxing than Android | The most 3P app sandboxing |
| Duress Password factory resets the phone | Not supported | Not supported | Supported |
Policies effective November 9, 2026: What follows is a plain-language summary of our Privacy Policy and Terms of Service, one line per section, each linking to the full text. The full documents are the actual agreement.
Privacy Policy, in short
Tap a section to read it in full here; tap again to close it.
Information Blue handles
Blue is your operating system, so it handles your messages, contacts, photos, notes, calendar, location, notifications, what is on your screen while it operates an app, your voice when you talk to it, and the secrets you keep in the Vault.
Blue is your phone's operating system, and the Blue assistant is a privileged part of it. To do its job, Blue sees more of your data than an ordinary app would. Here is what that includes.
Account information. Your name, email address, phone number, and a password, which we store only as a salted hash. To register your phone number on the Blue network, your device texts a one-time token from its SIM to a number we operate through Twilio, and Twilio reports the sending number to us. We also keep session tokens, device identifiers, device model, the BlueOS build on the device, IP address, and connection times.
Your content, synced to your Blue cloud. Blue keeps a synced copy of your phone's data in your Blue cloud so the assistant can use it, so your Blue apps stay in step, and so you can move to a new Blue Phone or read your data in a browser. This includes:
- your text messages: contents, senders, recipients, timestamps, and attachments, sent and received. Because Blue is your messaging app, this includes verification and two-factor codes texted to you, which the assistant can use on your behalf;
- your contacts and your history with them, and your call log;
- your photos, videos, and files, including location data embedded by the device that captured them;
- your notes, calendar, alarms, lists, voice notes, home screen layout, and automations;
- your conversation history with the assistant, and a record of the actions it took for you.
What Blue remembers about you. From your content and your requests, Blue builds a memory: the people in your life, the places you go, how you write, and your preferences. You can see, edit, and delete all of it in the Blue app.
Audio and voice. "Hey Blue" wake-word detection runs on your device; your microphone is not streamed to us while the phone is idle. When you talk to the assistant, your device opens a direct, encrypted connection to our voice provider (currently OpenAI) using a short-lived credential we mint, so your live audio goes from your phone to that provider and not through our servers; the transcript is saved to your conversation history. Dictation and voice notes are transcribed by our providers (currently Google and OpenAI). An open microphone hears whatever is in the room, including other people. Short clips around a wake-word detection are uploaded only if you turn on the option to help improve "Hey Blue" in Settings; it is off unless you turn it on.
Screen contents. When you ask Blue to operate an app for you, your device captures the current screen and the accessibility description of it and sends them to our servers, which pass them to our AI provider to decide the next tap or keystroke. Whatever is on screen at that moment is captured, including content inside third-party apps. These captures are stored with the record of that task in your account so you can review what Blue did, and you can delete them. Separately, the assistant runs as an accessibility service so it can read on-screen text in the app you are using.
Notifications and installed apps. Blue reads the notifications your apps post, including their contents, in order to filter, group, and act on them. A list of the apps installed on your phone is sent to our servers when an assistant session starts.
Location. With your permission, Blue uses precise location, including in the background, for location-aware requests, for context, and for Find Phone. Coordinates are sent to a map service (currently OpenStreetMap Nominatim, Google Maps, Google Routes, and Google Weather or Open-Meteo for the specific request) to resolve a place name, and your location may be included in the context sent to our AI providers for a request that needs it.
Blue Vault. The Vault holds passwords, one-time-code seeds, payment cards, government identifiers such as a passport or Social Security number, and secure notes. How it is protected is described in Section 4.
Data from other apps on your phone. BlueOS includes a privileged component that can read another app's private data, for example the message database of WhatsApp. Only a short, non-sensitive default list is readable without your action. Anything else is readable only after you grant it in the Blue Data Access screen, and you can revoke a grant at any time.
Linked accounts. If you connect an account, we store the tokens needed to use it and the data it returns. Today this includes Google, where Blue may ask to read and send Gmail and to use your Google Calendar, Google Drive, and basic profile, and media services such as Spotify. Our use of information from Google APIs follows the Google API Services User Data Policy, including its Limited Use requirements. You can disconnect a linked account in Blue at any time, and from the provider's own settings.
Moving from an iPhone. If you migrate with the Blue Mac app, your Mac makes an encrypted iPhone backup and uploads it to our cloud. The Mac only ever handles ciphertext. Our servers decrypt the backup with the backup password you provide, hold that password only for the duration of the migration, import your photos, videos, messages, contacts, and files into your Blue account, and then delete the uploaded backup.
Usage and diagnostics. Which apps you open and when; a log of actions taken on the device; assistant task records including the tools used and their results; server logs and error reports; and update requests to our software update service, which identify the device model, the requested build, and the device's IP address.
Website and purchases. heyblue.com does not use advertising or analytics cookies. When you join a mailing list or waitlist, we store your email address and the country you give us on our own servers, and share them with our email provider (currently Loops) to send you the updates you asked for. Payments are processed by Stripe, which collects your card details directly; we never see or store full card numbers, but we do receive order, contact, and shipping information.
Information about other people. Because Blue runs your phone, it necessarily handles information about people who are not Blue users: your contacts, the people who text and call you, people in your photos, people whose voices your microphone hears, and people whose information appears on your screen. See Section 9.
How we use your information
To make Blue work for you, keep it secure, and support you when you ask. Never to train AI models, never for advertising, never to sell.
- To make Blue work for you. To understand your requests and act on them, to sync your data across your Blue devices, to deliver messages and calls, to install and update apps and the operating system, and to remember what matters to you.
- To keep Blue secure. To detect and stop abuse, fraud, and unauthorized access, and to protect you, other users, and Blue.
- To support you. When you ask us for help, and only with your permission, a member of our team may look at the specific data needed to solve your problem.
- To improve Blue. We use aggregated, de-identified usage information, such as which features are used and how often things fail, to decide what to build and fix. This never involves reading your content.
- To meet our legal obligations and to establish, exercise, or defend legal claims.
We do not use your content, your conversations, your screen captures, your audio, or anything else you store on Blue to train AI models, and we do not allow our providers to. We do not use your data for advertising, and we do not sell it. If we ever want to use data from your account for anything beyond the purposes above, we will ask you first, and the answer "no" will cost you nothing.
Who else receives your information
The AI providers that power the assistant (OpenAI, Anthropic, Google), under contracts that forbid training on your data, and the infrastructure companies that run Blue for us. No one else, unless you choose a recipient or the law requires it.
AI providers. The assistant runs on models from third-party providers, currently OpenAI (voice and text sessions, transcription, some search), Anthropic (reasoning, screen-operation decisions, image understanding), and Google (transcription, image and video understanding, grounded search). For each request we send only what that request needs. Requests go out under Blue's own accounts with these providers, not yours, so they do not receive your Blue identity, and Vault-class secrets (passwords, codes, card and ID numbers) are redacted from assistant transcripts before they are stored or shared. Our agreements with these providers prohibit them from using your data to train their models or for any purpose other than serving our requests.
Service providers. Companies that run infrastructure for us under contract and only on our instructions: Amazon Web Services (compute, databases, and storage), Google Cloud (the hardware security module that seals Vault keys, and some infrastructure), Firebase (push notifications), Twilio (phone number verification and message routing), the map and weather services named in Section 1 (for the specific requests you make), Stripe (payments), and Loops (email).
Recipients you choose. When you send a message, place a call, share a file, or ask Blue to enter information into an app or website for you, that information goes to the recipient or service you chose.
Legal requirements. We may disclose information when the law requires it, or when we believe in good faith it is necessary to comply with a legal obligation, to protect someone's safety, or to protect Blue's rights. Where the law allows, we will tell you.
Business transfers. If Effortless Trading, Inc. is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. This policy will continue to apply to it, and we will tell you before any change.
We do not sell your personal information, and we do not share it for cross-context behavioral advertising, as those terms are defined under California law.
The Vault
Every secret is encrypted with its own key and your account key is sealed in a hardware security module. The assistant never sees a Vault secret; it can only ask the Vault to use one on your phone after your fingerprint or face. Vault is not zero-knowledge.
The Vault is where Blue keeps the things that must never leak: passwords, one-time-code seeds, payment cards, government identifiers, and secure notes.
- Every secret is encrypted with AES-256-GCM, and each encrypted value is bound to your account and that item, so it cannot be moved or substituted.
- The key that encrypts your secrets is itself sealed by a key held in a hardware security module in Google Cloud KMS. That key never leaves the module.
- Our main servers hold only ciphertext and have no permission to unseal it. A separate, restricted broker service is the only component that can, and every unseal is tied to your session, rate-limited, and written to an audit log.
- The assistant never receives Vault secrets. It can ask the Vault to use an item on your behalf, such as filling a password or a card into an app, and that happens on your phone after your fingerprint or face. The model behind the assistant only ever learns that the item was used.
- Titles, websites, and username hints are stored unencrypted so your Vault can be searched and displayed. Keep secrets in the secret field, not the title.
Vault is not a zero-knowledge system: because account recovery works through your Blue login rather than a separate passphrase, the broker is technically capable of unsealing your entries within its limits, and that capability is what the rate limits and the audit log exist to constrain. We think that is the right trade for a phone you cannot afford to be locked out of. If you need a store that we are cryptographically unable to open, use a separate password manager alongside Blue.
Where your data lives, and how long
In the United States, for as long as your account exists. Deleted items are gone from our active systems within 30 days, and a deleted account is gone from backups within about six weeks.
Your data is stored on infrastructure in the United States. Our AI providers and other service providers may process it in the United States and other countries under the safeguards described in Section 8.
We keep your data for as long as your account exists, so that Blue can keep working for you. Within that:
- Items you delete in a Blue app, including memories, conversations, task records, and screen captures, are removed from your view immediately and from our active systems within 30 days.
- Wake-word clips you have chosen to share are kept only as long as needed to improve detection and are never linked to your content.
- iPhone migration uploads are deleted when the migration completes or is abandoned, and the backup password is discarded with them.
- Server logs and diagnostics are kept for a limited period, normally no more than 90 days, and are not used to reconstruct your content.
When you delete your account, in Settings or by emailing hello@heyblue.com, we delete your data from our active systems within 30 days. Our backups are kept for 14 days and are overwritten on that schedule, so a deleted account is gone from backups within about six weeks. We may retain specific information for longer where the law requires it, or where we need it to resolve a dispute or enforce our agreements, and we will keep only what that purpose needs.
Security
a security-hardened Android base on the phone, encryption in transit and at rest, limited and logged access to production, and prompt notice if we are ever breached.
BlueOS is built on an open-source, security-hardened version of Android and keeps almost all of its protections, including verified boot, sandboxed Google Play, and per-app permission controls. A few of the strictest settings are off by default for convenience; you can turn them on in Settings. Blue blocks ad tracking by default.
Between your phone and our servers, and between our servers and our providers, data travels over TLS. At rest, your data is encrypted, and Vault secrets are encrypted again under the scheme in Section 4. Access to production systems is limited to the people who operate them, requires strong authentication, and is logged. We test and review our own security, we rotate credentials, and we keep tested backups.
No system is perfect, and we do not promise that Blue cannot be breached. If we learn of a breach that affects your data, we will tell you promptly and as the law requires.
What you control
Permissions, app-data access, Vault access, linked accounts, and everything Blue remembers about you. Export or delete your account at any time.
- Permissions. Grant or revoke microphone, camera, location, contacts, messages, and file permissions in Settings at any time. Revoking a permission turns off the features that need it.
- Data Access. Choose which other apps' private data the assistant may read, and revoke a grant at any time.
- Memory. See, edit, and delete everything Blue remembers about you, in the Blue app.
- Vault. Decide, item by item, whether the assistant may use a secret on your behalf. Revoking access takes effect immediately.
- Linked accounts. Disconnect Google, Spotify, or any other linked service at any time, in Blue or from the provider.
- Sessions. End an assistant or screen-operation session at any time to stop capture. You can also turn off "Hey Blue" entirely.
- Wake-word improvement. Off unless you turn it on.
- Export and deletion. Ask for a machine-readable copy of your account data, or delete your account, in Settings or by emailing hello@heyblue.com.
Your privacy rights
Access, correction, deletion, portability, and the right to complain, under California, other U.S. state, UK, and EU law. Email hello@heyblue.com to exercise them.
California. Under the California Consumer Privacy Act as amended, you have the right to know what personal information we collect, use, and disclose, to access it and get a copy, to correct it, to delete it, and not to be treated differently for exercising these rights. We collect the categories of personal information in Section 1, from you and your device, for the purposes in Section 2, and disclose them for business purposes to the categories of recipients in Section 3. Some of it is sensitive personal information: your precise location, the contents of messages where we are not the intended recipient, the account credentials, financial account information, and government identifiers you keep in the Vault, and voice recordings where applicable. We use sensitive personal information only to provide and secure the Service, which the law treats as a use you do not need to limit. We do not sell personal information or share it for cross-context behavioral advertising. We honor Global Privacy Control signals on our website.
Other U.S. states. If you live in a state with a comprehensive privacy law, including Colorado, Connecticut, Virginia, Texas, Oregon, and Montana, you have rights of access, correction, deletion, portability, and appeal, and the right to opt out of targeted advertising, sale, and certain profiling. We do none of those three.
Europe, the United Kingdom, and Switzerland. Where the GDPR or UK GDPR applies, our legal bases are performance of our contract with you, your consent (for the microphone, location, screen capture, linked accounts, and any special-category data), our legitimate interests in securing and improving the Service, and compliance with legal obligations. You have the rights of access, rectification, erasure, restriction, portability, and objection, the right to withdraw consent at any time without affecting earlier processing, and the right to complain to your supervisory authority. Transfers to the United States rely on the European Commission's standard contractual clauses or another lawful mechanism.
To exercise any right, or to appeal a decision we make, email hello@heyblue.com. We will verify the request against your account before acting on it, and we will respond within the time the law allows. An authorized agent may act for you with proof of authorization.
Other people's information
Blue handles data about people who have not agreed to this policy. Recording and consent laws are your responsibility.
Blue handles audio, screen contents, and messages that involve people who have not agreed to this policy. Many places, including California, require the consent of everyone in a recorded conversation, and other laws restrict sharing another person's information. You are responsible for following those laws, for telling the people around you when Blue may be listening or capturing the screen, and for not using Blue to capture conversations or records you do not have the right to capture.
Children
Blue is for adults, 18 and older.
Blue is for adults. You must be 18 or older to have a Blue account, and we do not knowingly collect personal information from anyone under 18. If we learn that we have, we will delete it.
Changes to this policy
At least 30 days' notice before a material change, and changes never say less than this policy does today.
When we change this policy in a way that matters, we will post the new version on heyblue.com, update the effective date, and give you at least 30 days' notice in Blue or by email before it takes effect, unless a shorter period is required for legal or security reasons. Where the law requires your consent to a change, we will ask for it. Changes will never make this policy say less than it does today about what we do with your data.
Contact
hello@heyblue.com.
Effortless Trading, Inc.
Santa Clara, California
hello@heyblue.com
Terms of Service, in short
Tap a section to read it in full here; tap again to close it.
What Blue is, and what it is not yet
A phone with a chief of staff built in, in beta. Expect defects, keep your own backups, and if we ever discontinue Blue you get 30 days' notice and an export.
Blue is a phone with a chief of staff built in. The Blue assistant reads your notifications, messages, and email, remembers what matters to you, and acts on your requests: it can message, call, email, operate your apps, and run tasks in the background.
Blue is new. Batch 2 is a beta release. You should expect defects, features that change or disappear without notice, and the occasional bad day. We work hard to protect your data, and we keep backups, but keep your own copies of anything you cannot afford to lose. We may modify, suspend, or discontinue any part of the Service at any time; if we discontinue the Service entirely, we will give you at least 30 days' notice and a way to export your data.
Blue is not affiliated with, endorsed by, or sponsored by Google or Apple. Their names belong to them, and neither of them supports a device running BlueOS. BlueOS includes open-source software, including the Android Open Source Project and other open-source components, each under its own license, which governs that component. We will provide required notices and, where applicable, source on request at hello@heyblue.com.
Your Blue Phone
A Google Pixel running BlueOS. The bootloader is unlocked, so the manufacturer's warranty may not apply and a few things work differently. Our own warranty and 30-day return policy apply.
What you are buying. A Blue Phone is a Google Pixel on which we have installed BlueOS. Because installing a different operating system requires unlocking the device's bootloader, the manufacturer's warranty and support programs may not apply to it, and some features behave differently than on a stock Pixel: carrier services, device attestation, apps that refuse to run on a modified operating system, and tap-to-pay (Google Wallet NFC payments do not currently work on Blue). We tell you about the limits we know of on heyblue.com before you buy, and we keep that list current.
Our warranty and returns. The Blue Phone is covered by the limited warranty and return policy published with it at heyblue.com at the time of your order. Today that is 30-day returns from delivery, with no fee on returns or cancelled orders, and prices exclude tax. Nothing in these Terms limits a right you have under consumer protection law that cannot be waived, including under California law.
If you install BlueOS yourself. If we ever provide BlueOS for you to install on your own device, installing it erases the device, unlocks its bootloader, can void the manufacturer's warranty, and can fail in ways that leave the device unusable. Back up first. You must own the device or have the owner's permission, and it must not be carrier-locked, under a financing agreement, or reported lost or stolen. You accept those risks.
Updates. Blue updates often. You agree to the automatic download and installation of operating system, app, and security updates, which may change or remove functionality and are necessary to keep your phone supported and secure.
Your account and your responsibilities
Your account and your phone are your responsibility, and so is getting consent when Blue records other people.
You are responsible for your credentials, your device passcode and biometrics, and everything done through your account, including by anyone you let use or speak to your phone. Tell us at hello@heyblue.com if you think your account has been compromised.
You agree to use Blue only for lawful purposes, and not to:
- record, intercept, or capture any conversation, communication, screen, or record you do not have the legal right to capture. Many places, including California, require everyone's consent to record a conversation. Blue captures audio, screens, and messages involving people who have not agreed to these Terms; telling them and getting any required consent is your responsibility;
- use Blue to send unsolicited bulk messages, spam, or automated calls, or to break telemarketing, anti-spam, or robocall laws;
- try to gain unauthorized access to the Service, other accounts, or connected systems, or to damage, overload, or interfere with the Service;
- reverse-engineer the closed-source parts of Blue, except where the law or an open-source license allows it;
- use Blue in violation of United States export control or sanctions laws;
- use Blue to transmit material that is unlawful, harassing, defamatory, or otherwise objectionable.
Your data
Your data is yours. We get only the license we need to run Blue for you, and it ends when you delete.
Your data is yours. Our Privacy Policy explains what Blue handles and how; in short: we store your data to make Blue work for you, encrypted, in the United States; we do not sell it, use it for advertising, or train AI models on it; by default no one at Blue reads it; and you can see, edit, delete, and export it.
So that we can run the Service, you grant us a limited, non-exclusive, worldwide license to host, store, process, transmit, and display your content, solely to provide the Service to you and to the people you choose to share with, and to keep it secure. This license ends when you delete the content or your account, except for copies in backups for the period described in the Privacy Policy and anything we must keep by law. You confirm that you have the rights you need in the content you put on Blue, including content about other people.
The assistant acts on your behalf
What the assistant does for you counts as yours, some of it cannot be undone, and it makes mistakes. Your voice is not a password; keep your phone locked.
When you ask Blue to do something, you authorize it to do it. The assistant can send messages, place and answer calls, send email through a linked account, create and change contacts and calendar events, install and remove apps, change settings, and operate any app on your phone by tapping and typing, including apps that spend money or make commitments. You are responsible for those actions as if you had taken them yourself, and some of them cannot be undone.
It makes mistakes. Blue is powered by AI models. Its output can be wrong, incomplete, or made up, and it can misread a screen and take the wrong action. Check anything consequential. Blue does not give legal, medical, financial, tax, or other professional advice.
Your voice is a convenience, not a password. "Hey Blue" and voice recognition can be triggered by another person, a recording, or a television. Blue asks for your fingerprint or face before using Vault items and before certain sensitive actions, but not before everything. Keep your phone locked when it is not in your hand.
What Blue reads can be hostile. A web page, message, or document can contain hidden instructions aimed at the assistant. We defend against this and cannot eliminate it. Do not leave the assistant running unattended where an unwanted action would be costly.
Third-party services. When Blue uses an app, website, or account on your behalf, you remain bound by that service's terms. Some services prohibit automated access; we are not responsible for a third party suspending your account with them.
Messaging and calling
Blue is not a carrier. Calls and texts run on your SIM, emergency calling is not guaranteed, and Blue-to-Blue messages are encrypted but not end-to-end.
Blue is not a telecommunications carrier and does not replace one. Calls and standard text messages run on your own carrier and SIM, under your carrier's rates and terms. We do not control carrier delivery and do not guarantee that any message or call is delivered, on time, or only once.
Emergency services. Emergency calling depends on your carrier, device, SIM, and network. Do not rely on Blue, the assistant, or a voice command to reach emergency services. Always keep another way to call for help.
Messages between Blue users travel through our servers and are stored in each participant's account, encrypted in transit and at rest; they are not end-to-end encrypted. Registering a phone number on the Blue network is a revocable license to use that number on our service; we may suspend it, for example if your phone stops confirming that it holds the SIM. You may not register a number you do not control.
The Vault
The assistant never sees Vault secrets. Keep an independent copy of anything you cannot afford to lose access to.
The Vault stores credentials, one-time-code seeds, payment cards, government identifiers, and secure notes under the protections described in the Privacy Policy. The assistant never sees Vault secrets and can only use them on your phone after your fingerprint or face. Keep an independent copy of anything you cannot afford to lose access to; we do not guarantee that an entry will always be available or recoverable.
Purchases and subscriptions
Prices exclude tax, delivery dates are estimates, Blue Max renews automatically after the included period until you cancel, and we tell you before any price change.
This section applies if you buy anything from us.
Payment. Prices are in U.S. dollars and exclude taxes, duties, and shipping unless stated. Payments are processed by Stripe, whose terms apply to the payment itself. You authorize us and Stripe to charge the payment method you provide for the amounts shown at checkout plus applicable taxes.
Pre-orders and delivery dates. When we sell a product before it ships, any delivery date we give is an estimate, and products, specifications, and included benefits may change before delivery. If we cancel your order or cannot deliver, we will refund what you paid in full.
Blue Max and other subscriptions. A Blue Phone purchase includes the period of Blue Max stated at checkout. After it, a subscription renews automatically for successive terms at the then-current price until you cancel. We will show you the price, term, and renewal date before you buy, remind you before a renewal where the law requires, and give you notice and a chance to cancel before any price increase. You may cancel at any time in Settings or by emailing hello@heyblue.com, effective at the end of the current term; cancelling stops future charges. Unless the law or a specific offer says otherwise, fees already paid are not refundable and there are no partial-period refunds.
Hardware. Title and risk of loss pass to you on delivery to the carrier. Returns are governed by Section 2.
Intellectual property
Blue belongs to Effortless Trading, Inc. and its licensors; open-source components keep their own licenses; your content stays yours.
The Service and everything in it other than your content, including BlueOS, the Blue apps, the assistant, and the Blue name and logo, belong to Effortless Trading, Inc. and its licensors and are protected by copyright, trademark, and other laws. Open-source components are governed by their own licenses. These Terms do not give you any right to our trademarks.
Disclaimers
Blue is provided as is, with no warranty beyond the hardware warranty published with your phone.
THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT THE LAW ALLOWS, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR SECURE, THAT DEFECTS WILL BE CORRECTED, THAT YOUR DATA WILL NEVER BE LOST, THAT MESSAGES OR CALLS WILL BE DELIVERED, OR THAT THE ASSISTANT WILL ACT CORRECTLY OR ONLY AS YOU INTENDED. YOU ACKNOWLEDGE THE RISKS DESCRIBED IN THESE TERMS, INCLUDING THE LIMITS OF EMERGENCY CALLING, THE ASSISTANT TAKING REAL ACTIONS ON YOUR BEHALF, AND THE ABSENCE OF END-TO-END ENCRYPTION FOR MESSAGES BETWEEN BLUE USERS. THE HARDWARE WARRANTY IN SECTION 2 IS THE ONLY WARRANTY WE GIVE ON HARDWARE.
Limitation of liability
Our liability in any 12-month period is capped at what you paid us or $100, whichever is greater, except where the law does not allow a cap.
TO THE FULLEST EXTENT THE LAW ALLOWS, EFFORTLESS TRADING, INC. AND ITS AFFILIATES, DIRECTORS, EMPLOYEES, AGENTS, AND LICENSORS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOSS OF PROFITS, DATA, USE, OR GOODWILL, ARISING OUT OF OR RELATING TO THE SERVICE, WHETHER BASED ON WARRANTY, CONTRACT, TORT (INCLUDING NEGLIGENCE), OR ANY OTHER THEORY, EVEN IF WE HAVE BEEN TOLD SUCH DAMAGES WERE POSSIBLE.
OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE IN ANY TWELVE-MONTH PERIOD WILL NOT EXCEED THE GREATER OF (A) THE AMOUNTS YOU PAID US IN THE TWELVE MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS.
These limits do not apply to liability that cannot be limited by law, including liability for death or personal injury caused by our negligence, for fraud, or under non-waivable consumer protection law. Some jurisdictions do not allow some of these exclusions, so parts of Sections 10 and 11 may not apply to you.
Indemnification
You cover claims that come from your breach of these Terms, your recordings of others, or actions the assistant took at your direction, unless we caused them.
You agree to defend and indemnify Effortless Trading, Inc. and its officers, directors, employees, and agents against claims, damages, and reasonable costs, including attorney's fees, arising from your breach of these Terms, your violation of the law or of someone else's rights, your recording or sharing of another person's communications or information, or actions the assistant took at your direction, except to the extent caused by our own breach or negligence.
Ending the agreement
Leave any time and your data is deleted. We can end your access for a material breach, with notice and an export where we reasonably can.
You can stop using Blue and delete your account at any time, in Settings or by emailing hello@heyblue.com. We delete your data as described in the Privacy Policy.
We may suspend or end your access if you materially breach these Terms, if the law requires it, or if continuing would create a risk to you, other users, or Blue. Where we reasonably can, we will tell you why and give you a chance to fix it, and you will be able to export your data. Provisions that by their nature should survive, including Sections 4, 9, 10, 11, and 12, survive termination.
Changes to these Terms
At least 30 days' notice before a material change, and you can leave before it takes effect.
We may change these Terms. If a change is material, we will give you at least 30 days' notice in Blue or by email before it takes effect, and you may end the agreement before then. Continuing to use Blue after a change takes effect means you accept it.
Governing law and disputes
California law; disputes go to the courts of Santa Clara County, with small-claims court available to either side.
These Terms are governed by the laws of the State of California, without regard to its conflict-of-law rules. Any dispute will be resolved in the state or federal courts located in Santa Clara County, California, and you and we consent to their jurisdiction, except that either of us may bring a qualifying claim in small-claims court. Nothing in this section takes away a protection you have under the mandatory consumer law of the place where you live.
Contact
hello@heyblue.com.
Effortless Trading, Inc.
Santa Clara, California
hello@heyblue.com
The full documents
Questions or privacy requests: hello@heyblue.com · Effortless Trading, Inc.